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CPA networks (or CPA affiliate networks) are generally services in which the advertiser is practical directly for the action performed (order, sale) on your website when passing through the given traffic channel.

According to marketers, this system will probably be perfectly suited for B2C (software downloads, payment for costs, online store purchases) and is may not be compulsory applicable to B2B corporations.

How can CPA networks work?

The network master enters into an agreement plus a network of blogs, website directory site sites and other online resources to position ad units.

The system is similar to participation within the advertising network in Yandex or Google Display Method, but with one difference.

Mutual payments in addition to partners are made directly regarding completed actions on a website.

How Cpa strategies online networks work

Then the network owner alerts an agreement with an advertiser (usually on paper), specifying the exact terms of payment along with clearly specifying the rate every lead.

Real disadvantage for advertisers : the fact that the owners concerning normal sites usually require a fairly large amount to enter the machine.

Generally there will also be intermediary agents – CPA-network aggregators, which in fact join forces all owners-agents of CPA-networks and resell traffic right now according to the scheme:

– Traffic resale approach

– The particular scheme is very simple, and every thing seems to be fair.

– The network agent buys traffic, catches qualified prospects and resells the reasons the seller of goods and expert services.

If there is any kind of risk of being swindled which has a CPA network, there is a kind of “arbitrage” – an aggregator associated with networks where one is definite to pay for leads and the other is rewarded after purchased leads.


Sales Funnel

– In short, the brain sales funnel consists of the subsequent steps:

rapid Potential customers.

fast Unsolicited leads.

– Warm leads.

– Customers.


A cozy lead in marketing is actually a conventionally “confirmed” lead.

That is, someone who is really a person who confirms that he is the one who made the application.

But he is less than your client.

Typically, a warm small business lead might be:

— An interested visitor.

– A competitor (who punches in fees, products).

: A person who inquires about the value or checks availability.

That is, even if the individual wants to buy a product in comparison with you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t throughout the product), you will get rid of the customer.

In the event the customer is not satisfied with your personal feedback as a supplier or simply feedback about the product you may be selling, you will lose the client.

This means that getting some sort of warm lead is hardly a customer.

Which is definitely, the sales funnel is probably inexorable.


We’re a little cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is high – for example , some of us just need readers for our website, and you can get them very over a limited budget through CPA.

But we still remain focussed on natural channels to attract website visitors.

So what a conclusion are worth drawing?

Don’t let CPA devices drive traffic to your site. A person run the risk of losing forme in Yandex for chopping corners behavioral factors.

Do not create a landing page about the separate domain and do not make a list in services and online directories. You run the risk of burning up the position of your site.

It is worth in search of the most effective method of payment towards the lead. Remember that you are receiving leads, but you cannot difficulty their quality.

Demand to be told with regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the company manager and the conclusion of the commitment on your terms.

Still, we recommend to concentrate in your hands normal methods of attracting traffic: platform on your accounts, SMM on your publishers, blog on your site and SEO under your present control.